Executive Roundtables
90 minutes. Practitioners only. No pitches.
Each Consortium roundtable runs under the Chatham House Rule. What is said in the room stays in the room — but the insights travel with you.
Coming up — August 27, 2026
Executive Roundtable
Hosted by: The Commercial Excellence Consortium™
Accelerating
Transformation
Change management was built for a different problem — a bounded, largely technical change you could sequence and roll out. ADKAR and the models that followed do that well. But the work in front of commercial leaders today is adaptive, and managing people through it tends to produce the meeting where everyone nods and agrees, then goes back to what they were doing the next day. AIRAS — Align, Inspire, Reflect, Apply, Scale — is the alternative Jesse Hopps co-designed with Roy van Griensven at LANXESS across seven cohorts and 300+ leaders: a practical operating rhythm that moves teams from compliance to commitment. Pull up a chair with peers who have run it, and leave knowing what makes transformation last.
Members and qualified senior executives only. No consultants or vendors.
Jesse Hopps
Moderator
Past Executive Roundtables
11 sessions, all recorded. Open one for the write-up, the room, and the full recording.
Featured
Building a 'Next Gen' ComEx Academy
Commercial Excellence leaders from manufacturing, chemicals, life sciences, and consumer goods gathered to explore what it takes to build capability at scale.
Guest: Roy van Griensven, Head of Commercial Excellence, LANXESS
Eliminating Passive Resistance in Corporate Transformations
Ninety minutes, fifteen countries, and no slides. Operators talking to operators about the thing that kills most transformation efforts before they start: passive resistance.
Guest: Ron Denoo, Operator Coach; Roy van Griensven, Operator-Coach-in-Residence
More from the archive
AI's Impact on Marketing
Where AI is landing in commercial teams — and why the pilots that stick remove a pain rather than mandate a tool.
Horizontal Learning
Why classroom scores fade within months, and the peer-driven alternative that changes behavior instead.
Guest: Vicente Pascual, Global Director of Commercial Excellence, Owens Corning / OCF
Watch the session
Agentic AI Workflows
Thirty executives, and not one at five-out-of-five on agentic deployment. The bottleneck is not the technology.
Structured Autonomy
Genuine ownership inside clear boundaries dissolves non-compliance. The alternative produces workarounds.
Guest: Veronika Sauer, SVP Business Development, Constantia Flexibles
Watch the session
Enterprise Adaptation
The difference between adapting to market pressure and reacting to it — and what the leaders do differently.
Guest: Jeevan Satishkumar, Josep Sitjes
Watch the session
2025 ComEx Lessons Learned
Where AI moved past meeting summaries, why a pivot reaches further than expected, and why training is not enablement.
Future-Proofing for the Age of AI
The launch session: what future-proofing means in practice, and why AI is welcome while it assists.
Igniting Intrinsic Motivation
The two questions to settle before a transformation starts — and how to show progress before EBITDA moves.
Guest: Roy van Griensven, Head of Commercial Excellence, LANXESS
Watch the session
Harnessing Adversity to Win in Uncertain Times
Dr. Paul Stoltz on why Adversity Quotient predicts performance better than IQ or EQ — and how to build it.
Guest: Dr. Paul Stoltz, creator of Adversity Quotient® (AQ), Master Coach to the US Olympic Team
Watch the sessionThe format
How a session runs.
Sessions start with a real problem a member is navigating — not a keynote. The format is peer-to-peer dialogue, occasionally anchored by a practitioner guest who has solved the problem being discussed. No slide decks, no product demos, no Q&A panels where vendors answer questions about the challenges they sell solutions to.
Monthly · 90 minutes · Zoom
Chatham House Rule in effect
Senior ComEx, Strategy, and Transformation leaders only
Consultants and vendors not allowed — strictly enforced
Want to be in the next session?
Consortium membership is invite-only and reviewed weekly. Directors and VPs of Commercial Excellence, Strategy, and Transformation at $1B+ enterprises.
No consultants, SaaS vendors, or service providers.
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