Executive Roundtables
90 minutes. Practitioners only. No pitches.
Each Consortium roundtable runs under the Chatham House Rule. What is said in the room stays in the room — but the insights travel with you.
The format
How a session runs.
Every session starts with a real problem a member is navigating — not a keynote. The format is peer-to-peer dialogue, occasionally anchored by a practitioner guest who has solved the problem being discussed. No slide decks, no product demos, no Q&A panels where vendors answer questions about the challenges they sell solutions to.
Coming up — July 15, 2026
Executive Roundtable
Hosted by: The Commercial Excellence Consortium™
AI's Impact
on Marketing
Generative AI has reshaped marketing faster than any other commercial function. Content that took a team a week now takes an afternoon. But volume is not value, and the leaders seeing real returns are not the ones producing the most. What actually changes when a marketing function can produce nearly unlimited content, and what does that mean for the commercial leaders who depend on its output? An honest peer exchange on where AI is creating advantage, where it is just adding noise, and how to tell the two apart.
Members and qualified senior executives only. No consultants or vendors.
John Follett
Moderator
Past Executive Roundtables
All sessions recorded. Click any session to expand and watch.
Want to be in the next session?
Consortium membership is invite-only and reviewed weekly. Directors and VPs of Commercial Excellence, Strategy, and Transformation at $500M+ enterprises.
No consultants, SaaS vendors, or service providers.
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