Commercial Excellence Consortium

Curated by Jesse Hopps

Perspectives worth acting on.

Not an algorithm. Jesse selects each item because it challenges a working assumption most $500M–$10B commercial organizations are still operating on. If it doesn't make a senior operator stop and reconsider, it doesn't belong here.

Updated monthly. Sourced from real operator work inside the Consortium and Operators Lab™.

Consortium Philosophy

01
Report · Executive Brief · TransformationOS · Structured Autonomy

The Six Paradoxes That Derail Enterprise Transformation

Hold the paradoxes by design and the others fall into balance. Pick a side and they collapse one by one.

70% of enterprise transformations fail to generate value. The method itself is the problem — and the method breaks on paradox.

Six structural tensions show up every quarter inside every $1B+ business: Performance vs. Capability, Control vs. Engagement, Standards vs. Local, Urgency vs. Sustainability, Experts vs. Owners, Impact vs. Credit. Beneath all six sits one ultimate paradox that contains them: Structure and Autonomy.

Inside, the behavioral operating system — TransformationOS — that holds all seven paradoxes by design, and Roy van Griensven's proof case from a €7B specialty chemicals enterprise: ~300 frontline leaders, 52 Growth Projects, mid-eight-figure CFO-validated EBITDA in less than 18 months.

Read the full report
02
Report · Executive White Paper · Transformation Method

How to Get Change to Actually Stick

76% of transformations fail. The method itself is the problem.

76% of transformations fail to generate value. That number hasn't moved in thirty years, despite three decades of increasingly sophisticated program design.

If the failure rate were ten or twenty percent, we could attribute it to poor execution. At seventy-five percent, the method itself is the problem. This is not an HR issue. It is a capital allocation issue.

Inside, the three systemic drivers of the failure pattern — and the modern approach that reverses the conventional sequence entirely.

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03
Report · Structured Autonomy · Adaptation Gap

Enterprise Adaptation Is Not a Change Management Problem

Change management failed them. Adaptation is the real problem.

McKinsey puts transformation failure at 70%. BCG: 75%. Bain: 88%.

These are not execution failures. They are architecture failures — the design of change programs treats behavior as a downstream consequence rather than the primary challenge.

The Adaptation Gap cannot be closed by better communication or more thorough training. It closes when people identify their own obstacles and design their own solutions.

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04
Report · Passive Resistance · Structured Autonomy

Your People Are NOT the Problem

People aren't resisting. Your system is.

People do not resist change. They resist being changed.

The distinction is structural, not semantic. Passive resistance has three root causes — an empathy gap, destroyed competence, and zero genuine autonomy. Each is a design flaw, not a character flaw.

At a €7B global specialty chemicals company, a different architecture anchored Roy van Griensven's full Commercial Excellence portfolio — delivering mid-eight-figure EBITDA impact across 18 months, at 80% less consulting spend.

Read the full report
05
Report · ComEx Capabilities Framework · The Impossible Mandate

The Impossible Mandate

You're accountable for outcomes you don't directly control. And the furnace is in someone else's hands.

You are accountable for outcomes across business units that report to their own P&L leaders. Your authority is formal on the org chart and largely informal in reality.

You must convince people to change how they work when they have no direct incentive to do so. The consulting firms will give you frameworks. Your people will agree in the room and revert when the consultants leave.

At year end, the results — or the absence of them — land on your name.

Read the full report

Proof Case

These ideas aren't theoretical. They built an 8-figure EBITDA lift.

Inside a €7B global specialty chemicals company, Roy van Griensven applied every framework on this page — and the CFO signed off on the results.

Mid-8-figure
EBITDA impact, CFO-validated
300+
Frontline leaders improved
18 months
Across 5 continents

Want peer-level analysis of ideas like these?

Consortium members discuss these frameworks in the room — with operators who have tested them at $500M–$10B enterprises.