Is your organization transforming fast enough?
Who this is for
Built for operators accountable for growth.
If you’re leading Commercial Excellence, Strategy, or Transformation in a 1B+ business, you’re expected to produce CFO-validated impact.
Typically, you’re in one of two situations.
Situation 1 · New to the role
You’ve just stepped into the role — maybe inheriting a half-finished plan, cleaning up the mess a predecessor left behind, or starting from a blank slate. Either way, you have to chart the path forward.
And your commercial leaders are already change-fatigued. You can hear them thinking:
“Here we go again. Another one of these.”
You’re on the clock to prove this round is different — and that it will stick.
Situation 2 · Programs in motion
You’ve got programs in motion — initiatives launched and momentum building. But adoption is uneven, and the pace isn’t yet what it should be.
Now the goal is speed. Accelerate by removing resistance and igniting the intrinsic motivation that makes change stick.
“How much faster could we move if my people adapted to change more easily?”
That’s the opportunity — change that sticks because people want it.
Either way, what you need is the same: you’re accountable for commercial impact the CFO and board can see. Fellowship™ doesn’t add another program — it helps you accelerate the transformation by removing resistance, igniting intrinsic motivation, and proving the impact you’re accountable for.
If that’s not the situation you’re in, the Fellowship™ isn’t built for you. We’d rather be clear than polite.
The real challenge
You lead Commercial Excellence, Strategy, or Transformation at a billion-dollar business. You already know how to win.
The question isn’t whether you can.
It’s how fast your people can adapt.
Strategy sets the direction — your people close the gap. How quickly they adopt the change is what decides the pace.
Most programs keep them busy; few make change easier to take on.
The problem isn’t defiance — it’s passive resistance: the hidden drag that slows change and holds back growth.
- Initiatives launch — adoption lags behind.
- Teams stay busy — the change doesn’t stick.
- Effort runs high — the pace of impact doesn’t.
You’re accountable for the outcome — but you lead through influence, not direct authority.
The work is making change easier to adopt: removing resistance, igniting intrinsic motivation, and turning effort into measurable impact.
Do that, and transformation accelerates — and the impact shows up sooner.
Challenges & desired outcomes
Rapidly convert challenges into successful outcomes.
What may be slowing you down.
- Change-fatigued teams — “here we go again”
- Passive resistance — people nod, then don’t move
- Inherited programs that stall in the field
- Accountable, but leading through influence, not authority
- You’re winning — but not fast enough
- Proving impact and ROI in ComEx when you can’t take credit for the growth
What the Fellowship™ helps you deliver.
- Transformation that moves at pace — and sticks
- Adaptive capacity measured — and raised
- Board credibility and an expanded mandate
- Faster, measurable time-to-impact
- The career capital of the leader who made it stick
- A competitive advantage in mental toughness, resilience, and grit
Consistent execution depends on three things:
intrinsic motivation, adaptability, and resilience.
Our position
The lever isn’t another program. It’s your people’s adaptive capacity.
Closing the gap between where you are and where you’ve promised to be isn’t a planning problem. Plans, systems, and information don’t produce results. People do. Knowing what to do is the easy part; doing it consistently, under adversity, at scale is the part that breaks.
That capacity has a name and a measure: adaptive capacity — Adversity Quotient (AQ®) and GRIT™, four decades of peer-reviewed science on how people respond to adversity. It is measurable, it improves with coaching, and it is the first thing the Fellowship™ measures.The data shows how rare it is — and what it’s worth.
of 30,000 employees rate themselves high on both resilience and adaptability. The rest are being asked to transform anyway.
higher innovation — and 6.0x higher engagement — when organizational support, psychological safety, resilience, and adaptability converge.
of employers invest in adaptability programs at all. The capacity that decides the race is the one almost nobody builds.
Source: McKinsey Health Institute survey of 30,000 employees across 30 countries; McKinsey Quarterly, December 2024.
Your transformation can only move as fast as your people adapt. That rate can be measured — and raised.
The proof case
Operator-Coach-In-Residence
Roy ran the Commercial Excellence portfolio at a €7B global specialty chemicals company that produced this proof case. Promoted to Head of Business Transformation on the back of it. Today he’s in the room with Fellowship™ members — sharing the playbook directly, operator to operator, and coaching the build personally.
You don’t pick up his architecture from a deck. You learn it from him.
Verify Roy on LinkedInRoy took over Commercial Excellence at a €7B specialty chemicals company under real financial pressure — and inherited a fully built upskilling program from a top-tier strategy firm. Academically correct, beautifully designed.
He scrapped it within two months.
Risky — and it paid off. He rebuilt the Commercial Excellence Academy™ at the center of his portfolio around three things:
- Intrinsic motivation to eliminate passive resistance
- Real commercial challenges and opportunities
- 90-day “Growth Projects” with on-the-job coaching from experienced industry veterans, not consultants.
Mid-eight-figure EBITDA impact. Validated by the CFO.
Within 18 months
He was promoted. His mandate expanded.
This works in highly complex, matrixed organizations where alignment is slow, politics are real, and incentives are misaligned.
The operating model
You don’t just get a plan. You learn to run TransformationOS™.
A behavioral operating system for commercial transformation — the layer beneath the training, the tools, and the governance. It builds the mindset to absorb change before the skillset to execute it and the toolset to sustain it — the order that turns compliance into commitment.
How it installs · AIRAS
Run inside your organization, cohort by cohort — a five-stage rhythm that builds intrinsic commitment at every step.
Compliance needs someone watching.
Commitment sustains itself.
Ready to build your Blueprint? Let’s start with your top challenge.
Book a call to learn moreThe engagement
Fellowship™ is a 12-month executive advisory engagement.
We get to work immediately to help you solve your top challenge.
- Your needs & priorities
- Plans already in motion
- Your desired outcomes
- Operator-to-operator
- Leaders who’ve done it
- What works, what to avoid
- Board-ready Blueprint™
- Operating model + metrics
- Built for your reality
- Advisory through the rollout
- Coaching your team to deliver
- Capability that stays in-house
You walk out with a board-ready Commercial Excellence Acceleration Blueprint™ — and the support, resources, and expertise to help you execute it.
What the Fellowship™ gives you
A 12-month engagement — and what each part is for.
Six integrated components, each mapped to a specific job.
Commercial Excellence Acceleration Blueprint™
The flagship deliverable — clarify the mandate, align initiatives, shape the operating model, and define the metrics leaders can take to the board.
Commercial Excellence Academy™ & Growth Accelerator™ Design Materials
The program architecture, workshop kits, Growth Project™ templates, and coaching frameworks behind a scalable internal transformation capability.
Executive Council
A curated peer group of senior Commercial Excellence, Strategy, and Growth leaders — benchmarking and a trusted sounding board through roundtables and 1:1s.
See who’s invitedGrowth Platform
1,000+ playbooks, tools, diagnostics, and masterclasses — proven resources that give you speed on alignment, key-account growth, pricing, and program design.
Performance Science: AQ® and GRIT™
The science of AQ® and GRIT™ — and the measurement shift that lets Commercial Excellence own the leading indicators of transformation.
Unlimited Executive Advisory
Unlimited private advisory on the real work — politics, stakeholder alignment, board prep, and pressure-testing the Blueprint. Not generic coaching.
Why join the Fellowship™
Eliminate resistance. Amplify impact.
Transformation, accelerated
Mindset and behavior — the culture — shifting at a pace the old programs rarely reached, and lasting long after the engagement ends.
Adaptive capacity, measured
Two lines of evidence a CFO can validate — the leading indicator that moves first (adaptive capacity and mental toughness), and the pipeline growth it produces.
A CFO-validated proof case
The credibility that gets you backed, your mandate expanded, and your results recognized at the top — proof the board can stand behind.
Topline growth and EBITDA impact
You become the leader who drove real topline revenue growth and measurable EBITDA impact — the results that expand your mandate, your reputation, and your options.
We have one goal.
Help you succeed in your job.
Engagement & eligibility
Work with us to accelerate your transformation and drive profitable growth.
Engagements run from a single Executive Fellow to coached teams and enterprise cohorts — a fixed annual advisory fee, with seats for the team and the sponsor you want in the room. Structure and pricing are scoped in your invitation conversation.
Who can join
To join the Fellowship™ or the Executive Council, at least one participant must be responsible for global Commercial Excellence, Transformation, or Strategy across all business units.
Availability
Limited Availability
Fellowship™ is strictly invitation-only, and we take on a small number of Fellows at a time.
Each Fellow works directly with our senior Operator-Coaches, including Roy van Griensven — our Operator-Coach-In-Residence who built the proof case at a €7B specialty chemicals company.
That means we only open seats when there’s capacity to stay hands-on through your diagnosis, your design, and the activation of your Blueprint.
Current intake
We accept up to 4 new Fellows each month — strictly by invitation
Book a call to learn moreCommon questions
What leaders ask before they join
What does the Fellowship™ cost, and what do I get for it?
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Fellowship™ is a 12-month executive advisory engagement, not a course or a membership — a fixed annual advisory fee, scoped to your engagement in the invitation conversation. It is built around one outcome: a board-ready Commercial Excellence Acceleration Blueprint™ you can put in front of your CEO, CFO, and board. You also get monthly private advisory, a curated executive peer council, the Growth Platform (1,000+ playbooks and diagnostics), your personal AQ® and GRIT™ profile, and the Commercial Excellence Academy™ and Growth Accelerator™ design materials. Individual, team, and cohort engagement shapes scale from there. The fee reflects a deliberately small intake and senior time.
How is this different from what McKinsey, BCG, or Bain would deliver?
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Three structural differences. First, the people — the LANXESS proof case was run by the operator who advises you, not a career consultant, and the coaching is done by people who have held your seat inside a billion-dollar enterprise. Second, the model — MBB delivers programs, workshops, and decks, then leaves; the Fellowship™ helps you design a behavioral operating system your own team runs, so the capability stays in-house. Third, the economics — MBB transformation engagements start at seven figures with consultants on site for months; the Fellowship™ is a fixed annual advisory fee, and your team owns the result. The transformation failure rates — McKinsey 70%, BCG 75%, Bain 88% — are not about talent; they are about a model that cannot shift behavior because the people running it seldom have to live with the results.
Is Roy van Griensven personally involved?
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Yes. Roy van Griensven — who built the LANXESS Commercial Excellence Academy™ that anchors this work — is directly involved. He shares the playbook operator to operator, coaches the design of your Blueprint, and joins executive sessions to walk through the good, the bad, and the ugly of doing this over two years at a €7B enterprise. Between sessions, the work is carried by senior Operator-Coaches trained under his design.
What is the real commitment and timeline?
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The Fellowship™ is a 12-month engagement. Phase 1 (months 1–6) builds the Blueprint — clarifying the mandate, surfacing passive resistance and execution barriers, and shaping the operating model. Phase 2 (months 7–12) moves to activation, stakeholder alignment, and the path to scale. It asks for a handful of focused executive hours a month from you. In long-cycle key-account B2B, a CFO-validated proof case builds over time — at LANXESS, mid-eight-figure EBITDA impact landed in under 18 months, with the Commercial Excellence Academy™ at the center. Anyone promising that speed and scale from a single program, overnight, is selling snake oil.
Still have a question we didn’t answer?
Book a call and we’ll answer it directly — a candid, private discussion about fit and your Blueprint.
The Consortium starts the conversation. Fellowship™ turns it into a Blueprint — the Academy™ and Growth Accelerator™ scale it enterprise-wide.
Why now
The question is no longer whether your organization can transform. It is whether it can transform fast enough.
Invitation-based, opened to a small number of Consortium members each quarter. It begins with a private conversation and your AQ® profile. No pitch.