Is your organization transforming fast enough?
Who this is for
Built for operators accountable for growth.
If you’re leading Commercial Excellence, Strategy, or Transformation in a 1B+ business, you’re expected to produce CFO-validated impact.
Typically, you’re in one of two situations.
Situation 1 · New to the role
You’ve inherited a plan that looks solid on paper. You aren’t convinced.
Your commercial leaders are change-fatigued. You can hear them thinking:
“Here we go again. Another one of these.”
And you are on the clock to prove this round is different.
Situation 2 · Tenured in role
You’ve launched initiatives. Activity is happening. Feedback is solid.
But you don’t have a proof case. Nothing you can point to and say:
“Our CFO validated the impact we made.”
And you are feeling the pressure to drive visible growth.
Either way, what you need is the same: you’re accountable for commercial impact, and you need a proof case that stands up in front of the CFO and board. The Executive Fellowship doesn’t add another program — it helps you accelerate the transformation and deliver the impact you’re accountable for.
If that’s not the situation you’re in, the Executive Fellowship isn’t built for you. We’d rather be clear than polite.
The risk
You lead Commercial Excellence, Strategy, or Transformation at a billion-dollar business. You already know how to win.
The question isn’t whether you can.
It’s whether you can win fast enough.
A strategy is the gap between where you are and where you’ve promised to be. Your people close it — and how fast they close it is the whole game. Most programs keep them busy. Few make them faster.
The workshop lands. The pace doesn’t move.
Everyone is busy. The results come late.
You win the battles. The war drags on.
None of it is open defiance. It’s passive resistance— the quiet drag of people who nod in the room and don’t move after it. That drag is the tax on your pace.
It isn’t failure.
It’s winning too slowly.
When the plan slips, the exposure concentrates on you. You’re accountable for the number — but you lead through influence, not direct authority. You can’t order the change; you have to earn it. And if it doesn’t land fast enough, the shortfall carries your name.
The market won’t wait for your pace. Neither will the board.
The cost never shows on a report — it’s the faster result you’ll never know you missed.
Our position
The lever isn’t another program. It’s your people’s adaptive capacity.
Closing the gap between where you are and where you’ve promised to be isn’t a planning problem. Plans, systems, and information don’t produce results. People do. Knowing what to do is the easy part; doing it consistently, under adversity, at scale is the part that breaks.
That capacity has a name and a measure: adaptive capacity — Adversity Quotient (AQ®) and GRIT™, four decades of peer-reviewed science on how people respond to adversity. It is measurable, it improves with coaching, and it is the first thing the Fellowship measures.The data shows how rare it is — and what it’s worth.
of 30,000 employees rate themselves high on both resilience and adaptability. The rest are being asked to transform anyway.
higher innovation — and 6.0x higher engagement — when organizational support, psychological safety, resilience, and adaptability converge.
of employers invest in adaptability programs at all. The capacity that decides the race is the one almost nobody builds.
Source: McKinsey Health Institute survey of 30,000 employees across 30 countries; McKinsey Quarterly, December 2024.
Your transformation can only move as fast as your people adapt. That rate can be measured — and raised.
The proof case
Operator-Coach-In-Residence
Roy ran the Commercial Excellence portfolio at a €7B global specialty chemicals company that produced this proof case. Promoted to Head of Business Transformation on the back of it. Today he’s in the room with Executive Fellowship members — sharing the playbook directly, operator to operator, and coaching the build personally.
You don’t pick up his architecture from a deck. You learn it from him.
Verify Roy on LinkedInGrounded in AQ® + GRIT™ — four decades of peer-reviewed behavioral science from Dr. Paul Stoltz. Read the science →
Roy took over Commercial Excellence at a €7B specialty chemicals company under real financial pressure — and inherited a fully built upskilling program from a top-tier strategy firm. Academically correct, beautifully designed.
He scrapped it within two months.
Risky — and it paid off. He rebuilt the Commercial Excellence Academy™ at the center of his portfolio around three things:
- Intrinsic motivation to eliminate passive resistance
- Real commercial challenges and opportunities
- 90-day “Growth Projects” with on-the-job coaching from experienced industry veterans, not consultants.
Mid-eight-figure EBITDA impact. Validated by the CFO.
Within 18 months
He was promoted. His mandate expanded.
The figure spans his full Commercial Excellence portfolio — the Commercial Excellence Academy™ at the center — and became the internal standard for how change is done.
This works in highly complex, matrixed organizations where alignment is slow, politics are real, and incentives are misaligned.
Ready to build your Blueprint? Let’s start with your top challenge.
Book a call to learn moreThe engagement
The Executive Fellowship is a 12-month executive advisory engagement.
We get to work immediately to help you solve your top challenge.
- Your needs & priorities
- Plans already in motion
- Your desired outcomes
- Operator-to-operator
- Leaders who’ve done it
- What works, what to avoid
- Board-ready Blueprint™
- Operating model + metrics
- Built for your reality
- A plan you can act on
- Leading + lagging metrics
- Internally or with us
You walk out with a board-ready Commercial Excellence Acceleration Blueprint™ — and the support, resources, and expertise to help you execute it.
What the Fellowship gives you
A 12-month engagement — and what each part is for.
Six integrated components, each mapped to a specific job.
Commercial Excellence Acceleration Blueprint™
The flagship deliverable — clarify the mandate, align initiatives, shape the operating model, and define the metrics leaders can take to the board.
Commercial Excellence Academy™ & Growth Accelerator™ Design Materials
The program architecture, workshop kits, Growth Project™ templates, and coaching frameworks behind a scalable internal transformation capability.
Executive Council
A curated peer group of senior Commercial Excellence, Strategy, and Growth leaders — benchmarking and a trusted sounding board through roundtables and 1:1s.
Growth Platform
1,000+ playbooks, tools, diagnostics, and masterclasses — proven resources that give you speed on alignment, key-account growth, pricing, and program design.
Performance Science: AQ® and GRIT™
The science of AQ® and GRIT™ — and the measurement shift that lets Commercial Excellence own the leading indicators of transformation.
Unlimited Executive Advisory
Unlimited private advisory on the real work — politics, stakeholder alignment, board prep, and pressure-testing the Blueprint. Not generic coaching.
What you walk away with
Accelerate the transformation — and build the proof case that changes your trajectory.
Transformation, accelerated
Mindset and behavior — the culture — shifting at a pace the old programs never reached.
Adaptive capacity, measured
Two lines of evidence a CFO can validate — the leading indicator (adaptive capacity and mental toughness) that moves first, and the pipeline growth it produces. Tracked from day one.
A CFO-validated proof case
The credibility that gets you backed, your mandate expanded, and your results recognized at the top.
Career capital and optionality
The security and freedom of being the leader who made transformation actually stick.
It all rests on one thing: a proof case strong enough to put in front of your CEO, CFO, and board. That is exactly what the Executive Fellowship is built to produce.
Pricing & options
One Fellowship. A clear path to scale.
Start as a Fellow, add coached seats, then scale to a full cohort.
Executive Fellowship
1 Executive Fellow
Best for VP / Global Head-level leaders building their Blueprint and strategic credibility.
Core Team Package
1 Executive Fellow + 3 Team Seats
Best for a small implementation core — director-level seats individually coached to activate the Blueprint.
Acceleration Package
1 Executive Fellow + 5 Team Seats
Broader coached implementation capacity across workstreams, regions, or functions.
Commercial Excellence Academy™ / Growth Accelerator™
Scale the Blueprint into enterprise execution.
Travel, venue, and client-specific customization billed separately.
Each Growth Project™ should represent at least $10M+ in opportunity potential — a cohort of 8 represents a conservative $80M+ baseline opportunity portfolio. At $229K, a cohort only needs to help influence roughly 2.9% of that portfolio to return its investment many times over.
Availability
Limited Availability
The Executive Fellowship is strictly invitation-only, and we take on a small number of Fellows at a time.
Each Fellow works directly with our senior Operator-Coaches, including Roy van Griensven — our Operator-Coach-In-Residence who built the proof case at a €7B specialty chemicals company.
That means we only open seats when there’s capacity to stay hands-on through your diagnosis, your design, and the activation of your Blueprint.
If the current intake is full, the next start date moves out, sometimes several months.
Common questions
What leaders ask before they join
What does the Executive Fellowship cost, and what do I get for it?
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The Executive Fellowship is $48K per year — a 12-month executive advisory engagement, not a course or a membership. It is built around one outcome: a board-ready Commercial Excellence Acceleration Blueprint™ you can put in front of your CEO, CFO, and board. You also get monthly private advisory, a curated executive peer council, the Growth Platform (1,000+ playbooks and diagnostics), your personal AQ® and GRIT™ profile, and the Commercial Excellence Academy™ and Growth Accelerator™ design materials. Team and cohort tiers scale from there. The price reflects a deliberately small intake and senior time.
How is this different from what McKinsey, BCG, or Bain would deliver?
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Three structural differences. First, the people — the LANXESS proof case was run by the operator who advises you, not a career consultant, and the coaching is done by people who have held your seat inside a billion-dollar enterprise. Second, the model — MBB delivers programs, workshops, and decks, then leaves; the Fellowship helps you design a behavioral operating system your own team runs, so the capability stays in-house. Third, the economics — MBB transformation engagements start at seven figures with consultants on site for months; the Fellowship is a fixed annual advisory fee, and your team owns the result. The transformation failure rates — McKinsey 70%, BCG 75%, Bain 88% — are not about talent; they are about a model that cannot shift behavior because the people running it have never had to live with the results.
Is Roy van Griensven personally involved?
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Yes. Roy van Griensven — who built the LANXESS Commercial Excellence Academy™ that anchors this work — is directly involved. He shares the playbook operator to operator, coaches the design of your Blueprint, and joins executive sessions to walk through the good, the bad, and the ugly of doing this over two years at a €7B enterprise. Between sessions, the work is carried by senior Operator-Coaches trained under his design.
What is the real commitment and timeline?
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The Fellowship is a 12-month engagement. Phase 1 (months 1–6) builds the Blueprint — clarifying the mandate, surfacing passive resistance and execution barriers, and shaping the operating model. Phase 2 (months 7–12) moves to activation, stakeholder alignment, and the path to scale. It asks for a handful of focused executive hours a month from you. In long-cycle key-account B2B, a CFO-validated proof case compounds over time — at LANXESS, mid-eight-figure EBITDA impact landed in under 18 months, with the Commercial Excellence Academy™ at the center. Anyone promising that speed and scale from a single program, overnight, is selling snake oil.
Still have a question we didn’t answer?
Book a call and we’ll answer it directly — a candid, private discussion about fit and your Blueprint.
The Consortium is where leaders join the conversation. The Executive Fellowship is where they turn it into a Blueprint. The Commercial Excellence Academy™ and Growth Accelerator™ are where the Blueprint becomes scalable enterprise execution.
Why now
The question is no longer whether your organization can transform. It is whether it can transform fast enough.
Invitation-based, opened to a small number of Consortium members each quarter. It begins with a private conversation and your AQ® profile. No pitch.