AI's Impact on Marketing
Where AI is actually landing in marketing and commercial — and why the pilots that stick all start by removing a pain the user already hates, not by mandating a tool. Governance that locks tools down breeds shadow AI; the real frontier is becoming the brand AI engines recommend.
In the room
- Host
- Jesse Hopps
- Room
- Moderated by John Follett. Participants from AstraZeneca, Chemours, Johnson & Johnson, Medtronic, Stäubli Group, TD Synnex, TVH Parts, and more
What came out of the session
Where AI is actually landing in marketing and commercial — and why the pilots that stick all start by removing a pain the user already hates, not by mandating a tool. Governance that locks tools down breeds shadow AI; the real frontier is becoming the brand AI engines recommend.
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