Commercial Excellence Consortium
All roundtables
93 min Chatham House Rule

Eliminating Passive Resistance in Corporate Transformations

Surface-level compliance produces no real change. Three root causes of passive resistance — and the design choices that address each one at the source.

In the room

Host
Jesse Hopps
Guest
Ron Denoo, Operator Coach; Roy van Griensven, Operator-Coach-in-Residence
Room
Participants from Honeywell, Pernod Ricard, AstraZeneca, Maersk, Coca-Cola, Owens Corning, Smith & Nephew

What came out of the session

Surface-level compliance produces no real change. Three root causes of passive resistance — and the design choices that address each one at the source.

Want to be in the next session?

Consortium membership is invite-only and reviewed weekly. Directors and VPs of Commercial Excellence, Strategy, and Transformation at $1B+ enterprises.

No consultants, SaaS vendors, or service providers.

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