All roundtables
60 min Chatham House Rule
Horizontal Learning: How Peers Change Behavior Where Top-Down Training Can't
Why programs that score well in the classroom fade within months — and the peer-driven alternative: manufacture the felt need first, work real cases, and hand your most experienced skeptics a coaching role.
In the room
- Host
- Jesse Hopps
- Guest
- Vicente Pascual, Global Director of Commercial Excellence, Owens Corning
- Room
- Moderated by Kurt Friedmann. Participants from BARBRI, DSM-Firmenich, Honeywell, Innova Health, Maersk, Signify, and more
What came out of the session
Why programs that score well in the classroom fade within months — and the peer-driven alternative: manufacture the felt need first, work real cases, and hand your most experienced skeptics a coaching role.
Want to be in the next session?
Consortium membership is invite-only and reviewed weekly. Directors and VPs of Commercial Excellence, Strategy, and Transformation at $1B+ enterprises.
No consultants, SaaS vendors, or service providers.
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