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Episode 03 · The Commercial Excellence Podcast

Structured Autonomy with Paul Souren

Paul Souren · Former Director of Transformation, Roche

In this episode

Paul Souren spent sixteen years at Roche. The lesson that stuck wasn't how to dominate as market leader — it was how to reinvent the company when a patent cliff erased the products that built it. Overnight, Roche entered neuroscience, hemophilia, and immunotherapy as the new kid on the block, not the eight-hundred-pound gorilla.

Paul unpacks the real difference between change and transformation — incremental improvement versus turning the caterpillar into the butterfly — and his "playground" model of structured autonomy: give people the guardrails and the why, then let them own the how.

He's direct on the hard parts — why empowerment is meaningless without accountability, why people fear the power they're handed, and how to move the person who says yes in the room and no in their head.

The operators on this show are some of the best in the world.

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