Build CFO-validated pipeline, eliminate passive resistance, and get change to actually stick — in less than 12 months. Guaranteed.

Phase 1 is a free 90-minute Executive Peer-Briefing with Roy. He sits with your leadership team, walks through the proof case in his own words, listens to your situation, and helps you diagnose where resistance is forming. No cost, no commitment. You keep the playbook either way. If it's a fit, Phase 2 starts the following week. From the moment paid work begins, you're covered by our 90-day money-back guarantee: if you don't feel you're making significant progress and gaining real traction and momentum, you get a full refund, no questions asked.

Three structural differences. First, the people — Roy ran the €7B proof case as the operator, not an advisor; Ron ran global commercial strategy at Mitsubishi Chemical for 30+ years; Kurt ran Impact Learning Systems before it was acquired by Miller Heiman. None of them are consultants with a framework — they are operators who did the work, now coaching you. Second, the model — MBB delivers programs, workshops, decks, and leaves. We install a behavioral system your team runs, coach-the-coach so capability stays with you, and walk out. Third, the economics — MBB transformation engagements start at 7-figures and keep consultants on site for months. The Operators Lab™ runs at a fraction of that and guarantees progress or refunds. The transformation failure rates — McKinsey 70%, BCG 75%, Bain 88% — aren't about talent; they're about a model that can't shift behavior because the people running it have never had to live with the results.

Fair question. The defining test: who owns the capability after the engagement ends? In consulting, the firm owns the IP and the expertise — when they leave, your team is back where they started. In the Operators Lab™, your team owns everything. The playbook is yours after Phase 1 whether you continue or not. The coach-the-coach model certifies your internal people to run the Academy. We build Demand Metric Growth Platform access into the engagement so you keep the 650+ frameworks after we leave. The business model is the inverse of consulting: we succeed when you don't need us anymore.

Yes. Roy is our Operator-Coach-In-Residence. He is in every proof phase directly — he does the Executive Peer Briefing with your leadership team to share his story and help you internally sell a new approach to transformation. Beyond Phase 1, Roy is available to Operators Lab™ participants through our weekly group coaching clinic, and the remaining private coaching load is carried by our trained Operator-Coaches working under his design.

Usually a replacement for the capability building layer, but not the strategy advisory. Consultants are good at strategy, org design, and decks. They are poor at producing behavior change on the ground — their billing model depends on frameworks and workshops, not on frontline habit formation. The Operators Lab™ sits where your consulting spend has been most disappointing: the gap between the plan and what people actually do on Monday morning.

Yes. The proof case was delivered across three continents with commercial leaders coming from more than a dozen countries. The method is mindset and behavior-first, which transfers across cultures — we are not importing an "American" sales playbook, in fact our Founder is a Canadian living in Colombia. Operator-Coaches are matched to language and region where it matters. Roy leads in English, German, and Dutch and has extensive experience at senior levels in large Japanese enterprises, and working in the Americas, EMEA and APAC.

Ninety minutes with Roy to pressure-test fit and walk away with the playbook — free. Ninety days of paid work to know if you're making real progress — and by then you'll know, because the 90-day money-back guarantee exists specifically so you can decide. Six to twelve months to generate a CFO-validated proof case in key-account B2B, where sales cycles are long and real top-line impact takes time. Roy's €7B specialty chemicals company reached mid-eight-figure EBITDA impact across his full portfolio in under 18 months — the Academy was the centerpiece, not the whole story. Anyone promising that speed and those kind of results on a multi-billion-dollar enterprise, from a single program or cause, is selling you snake oil.

Most internal change-management or PMO functions are resourced to run programs — workshops, toolkits, communications plans. They are not resourced to coach individual operators or teams through mindset and behavior change on live commercial problems while the plane is flying. That is what the Operators Lab™ does. We work shoulder-to-shoulder with you and your commercial teams on real Growth Projects until new behaviors stick, then we leave. It is a capability injection, not a program. Additionally, our approach is based on decades of behavioral science across multiple disciplines, not a 'methodology' such as ADKAR or similar.