Accelerating Transformation with Roy van Griensven

Roy van Griensven leads commercial excellence and global transformation at a €7B specialty chemicals company — and he and Jesse Hopps go back to the start: a meeting in Detroit, twenty-five highly rated workshops that didn't stick, and the late-night realization that training is necessary but never sufficient.

From there they unpack the operating system Roy built — Mindset → Skillset → Toolset — and the principle underneath it: you can train a process, but you can't train a belief. The blueprint runs on intrinsic motivation, adaptive capacity, and real work people choose for themselves.

Roy is candid on the parts most leaders skip: why a rational business case touches the head but not the heart, why credit is contribution rather than attribution, and why he banned the CRM — then watched roughly ninety percent of the design converge on its own once teams pulled for it.