Commercial Excellence Consortium
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Diagnose the Coalition, Not the Tech

When an AI rollout stalls, the bottleneck is rarely the technology. A four-question coalition audit.

Diagnose the Coalition, Not the Tech

Key Insight

30 senior execs running transformation at Fortune 500s named the same bottleneck on enterprise AI.

The not so surprising part? It isn’t the technology.

It’s simply that IT, commercial, supply chain, operations, and finance are not sitting in the same room long enough to define the actual jobs-to-be-done.

On our last Executive Roundtable, we talked about Agentic AI Workflows and I heard "we need better models" and "we need a different vendor" exactly zero times.

The constraint, named over and over, was coalition.

One leader said most mid-to-large companies are using their AWS, Microsoft, and Salesforce stacks at maybe 10% of their full capabilities.

The gap isn't tools, but what I call “Transformation Theatre”.

Plenty of visible activity, like pilots, workshops, vendor demos, task forces, and minimal mindset and behavior change.

If your AI rollout is stalled and you can't name why, the diagnostic below is what I'd run on your organization.

Coalition must come before the tech.

More one-look frameworks are published to the library as they're finished.

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