Infographic
The 7 Layers of Behavioral Change
Behavioral change stacks like a cake: most programs start at the top layer — rollout, training, tools — and skip the six that make it hold.
Key Insight
Many transformation programs start on the wrong layer of the cake.
Leaders buy software. Book training workshops. Hire consultants. Engage the PMO.
Then wonder why behavior change doesn't stick.
It makes sense though because that is how we are taught to think about and do transformation.
Except it doesn't work that well given the 70-90% failure rate (depending on whose stat you look at) for transformations.
The truth is, that method contains a critical design flaw.
Behavioral change has a foundation.
Skip it, and every layer above it becomes expensive decoration.
The key is creating the conditions for adaptation to occur naturally, without triggering resistance — fast enough to impact the results the board needs to see to keep your mandate.
The 7 layers show a new way to look at solving the challenge.
More one-look frameworks are published to the library as they're finished.
Back to all infographics