250+ Consortium™ Members

We just crossed 250 members in the Commercial Excellence Consortium.

When I started it, I had no idea if anyone would show up.

The pitch was almost embarrassingly low-key: monthly roundtables, no pitches, no vendors. Just operators in the same role talking about what's working and what’s not.

A few things have surprised me along the way:

• They don't engage publicly. Heads of Commercial Excellence, Strategy & Transformation rarely comment on posts. They RSVP, show up to roundtables, listen for 20 minutes, then drop something so sharp the whole room shuts up.

• Free is harder to sell than I thought. A few senior execs told me later they almost didn't join because they didn’t understand why I am building this community. Several have recommended that I charge a membership fee.

• The conversations go deeper than I expected. With no presentations and no agenda to defend, people get past the LinkedIn version of themselves pretty fast. Real constraints come up, things they wouldn't say with a vendor in the room.

Last month we had senior leaders from 20+ large global enterprises (1B+) in the same room talking about deploying agentic AI at enterprise scale.

If you're a Head of Commercial Excellence at a global enterprise and you've been reading these posts wondering if this group is for you, come out and join us at a roundtable.

To the first 250 members: thank you making this an amazing community.